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From Reps to Repetition—Autonomous Execution.
From Reps to Repetition—Autonomous Execution.

FieldGoal goes beyond automation to deliver AI that collaborates—coaching field teams, coordinating retail workflows, and executing with human oversight. It's the evolution from digital tools to intelligent, goal-oriented agents that think, act, and improve field execution in real time.

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Field Execution Has Changed

Field execution is bogged down by endless reporting, duplicate data entry, and delayed order cycles—leaving reps with little time to actually sell. The result is stock-outs, wasted spend, and missed opportunities. AI is shifting execution from manual firefighting to proactive, autonomous workflows.

Too Much Time on Manual Work

60% of rep time wasted

Field reps still spend more than half their day on reporting and data entry instead of driving sales.

Missed Objectives in Store

1 in 3 visits off target

Without real-time insights, a third of store visits fail to achieve their intended goals.

Inefficient Trade Spend

25% of budgets wasted

A quarter of trade investments return little or no ROI because results are measured too late.

Poor Promo Execution

40% of displays misfired

Nearly half of promotions break down at the shelf with missing tags, wrong pricing, or misplaced displays.

Costly Stock-Outs

8% of items unavailable

Persistent stock-outs worldwide drain billions in sales and erode shopper loyalty.

Fragmented Data Systems

5+ tools per team

Most field teams juggle multiple disconnected apps and spreadsheets, slowing decisions and creating costly inefficiencies.

How It Works

FieldGoal unifies data in a single lakehouse and powers it with AI-driven playbooks. Natural-language Handlers trigger actions, planogram tools check shelf compliance, AR previews support sell-in, and automation closes the loop—driving truly autonomous, continuously improving execution.

One Source of TruthUnified Data

Consolidate sales, POS, inventory, promo, visit & task data via real-time pipelines
Enforce a single schema registry and data-quality rules
Every module (UI, Handlers, AI models) draws from same source

Assistive AutomationNatural Language Handlers

Ship core operations as serverless "Handlers" defined by JSON Schemas
Invoke workflows (e.g. "Reorder low-stock SKUs”) via prompting
Built-in validation, RBAC and audit logging ensures safe execution

Proactive RecommendationsAI Based Alerts

Continuously scan live data for out-of-stocks, slow movers, promo under-performance
Surface prioritized, contextual tasks in dashboards or chat
Empower teams to act before issues erupt—no more fire-fighting

Closed-Loop WorkflowsAutomate Actions + Verify Results

Define policy-driven triggers so low-risk Handlers run automatically (e.g., auto-replenish)
Post-action validation via planogram AI, geotagged photo checks or invoice matching
Route exceptions to humans; successful runs feed back into model retraining

Key Benefits.
Proven Results.

FieldGoal delivers proven results for CPG brands, driving measurable impact across operations with faster order cycles, higher shelf compliance, reduced promo waste, fewer manual tasks, and a significant boost in overall productivity.

70%

Boost in ProductivityWith FieldGoal automating routine workflows, users are up to 70% more productive, freeing time to focus on higher-value activities that drive growth.

30%Less Promo WasteFieldGoal helps cut 30% of promo waste by monitoring ROI and reallocating spend to what works.

25%Faster Order CyclesAutomated forecasting and replenishment shorten the time from stock-out detection to order fulfillment.

65%Fully Autonomous Orders

30%Stock-Out Reduction

35%Higher Shelf ComplianceReal-time planogram validation and AR tools ensure displays consistently match standards.

Core FeaturesThat Power
Core Features That Power

Every FieldGoal feature is a building block in the Autonomous Playbook, working together to deliver seamless end-to-end execution—autonomous in action, transparent in control.

Unified Data LakehouseThe Unified Data Lakehouse brings all your sales, inventory, and execution data together in one real-time, centralized platform.

Team & Account ManagementTeam & Account Management maps your full team hierarchy, enabling smarter task assignment, streamlined oversight, and greater efficiency.

Natural-Language HandlersNatural-Language Handlers let users trigger complex workflows with simple prompts, instantly translating intent into automated actions.

Forecasting & Marketing-MixForecasting & Marketing-Mix use AI to project demand and optimize spend, helping teams allocate resources more efficiently.

AR Sell-In & Planogram ValidationAR Sell-In & Planogram Validation empower teams with immersive previews and real-time compliance checks, making it easier to secure placements and ensure shelves match strategy.

Settlement AutomationSettlement Automation streamlines invoicing, credits, and reconciliations, reducing manual effort and ensuring financial processes close faster and with greater accuracy.

Endorsed by Industry Leaders